What kind of SEO goodness comes packaged in a website build?
When it comes to building a website, SEO (search engine optimisation) plays a crucial role in ensuring its success. SEO can seem extremely overwhelming, with over 200 factors making it a sum of its parts. However, from the very beginning of the website design process, SEO foundations are set up to establish a strong online presence. This includes considering foundational factors such as site structure, URLs, and mobile device optimization. Building from there, more advanced SEO techniques like keywords, optimized copy, and meta descriptions are implemented, all the way to ongoing SEO practices like backlinking and blogging. SEO is a continuous process, and when we build a site, we ensure it's prepared for this growth.
Starting off on the right foot by having a well-structured site is essential for search engines to crawl and index your pages effectively. A professional web designer will put in the effort to organize your content into categories and subcategories, complemented by clear navigation menus. This approach provides both users and search engines with an intuitive browsing experience. Moreover, creating clean and descriptive URLs not only helps users understand your page's content but also enhances visibility in search engine results.
Likewise, optimizing your website for mobile devices is increasingly important as mobile usage continues to dominate internet traffic. A responsive design that seamlessly adapts to different screen sizes ensures that visitors can access your content easily, regardless of the device they are using. This not only enhances user experience but also contributes to higher search engine rankings. Google now prioritizes mobile-friendly websites in its algorithm.
Implementing proper foundational SEO strategies throughout the website-building process has become integral to achieving online success. Establishing a well-structured site, creating descriptive URLs, and optimizing for mobile devices are just some of the key elements involved in building an SEO-friendly website. By considering these aspects from the outset of the design process, you can lay a solid foundation for further SEO development and truly make your site lovable by both Google and your customers.